Well, I refuse to pay a fortune for a cream, especially if I have no idea if it's any good. I want something that makes the shadows less obvious and makes the area look a little fresher. I need something makeup won't slide off and if it doesn't break the bank, that's a plus. I hope (and have fingers and toes crossed) the lines leave me alone for a while.
Personally, I find Loreal Genesis appears to fit the bill. It feels creamy enough to imagine it's doing some good. It has a pearlised effect, which when applied very sparingly, flatters the skin and makes shadows a little less blue. Furthermore, it seems to work well under my foundation and concealer as well. This range is designed for that akward age group... too old for younger creams, too young for full on wrinkle creams. Let's call it the 'preventative' group.
Advice: Apply this very sparingly.